Instagram Introduces Detailed Demographic Data for Each Post

key features include:

• reel like insights: shows the exact timing of likes on reels down to the second.

• carousel like insights: displays which specific slide in a multi-photo post received the most likes.

• detailed demographic analytics: creators can now view age, country, and gender data for each individual post or reel—not just at the account level.

• audience growth tracking: the insights section will now highlight which posts contributed to follower growth, as well as show unfollow activity and growth timelines.

the platform also plans to replace the “accounts reached” metric with a new one called viewers, offering more precise engagement tracking and helping identify what type of content attracts viewers.

these updates aim to empower creators to better understand their audience and tailor their content according to user preferences.