this feature is currently available to users who activate it through the search labs experimental platform.
web guide relies on a customized version of google’s gemini ai model to handle queries. it organizes the traditional “ten blue links” into categorized sections of related content and uses generative ai to produce relevant questions.
the feature appears under the “web” tab in search results and uses the same query distribution technology employed in ai mode. this allows the gemini system to break down a query and run parallel searches to deliver more accurate and diverse results.
for example, when searching “how to care for a mango tree,” web guide displays links from reliable sources like university websites, along with content from platforms like youtube, quora, and reddit. the results are grouped under categories such as “mango tree care by climate” and “common problems in mango cultivation,” with generative summaries beneath each section.
although the feature retains some familiar elements of traditional search—such as showing links at the top of the page—some users found the category descriptions redundant, as the content could be easily understood by clicking the links directly.
web guide can also handle more complex queries, analyzing all aspects of a question and delivering responses categorized by topic.
google allows users to switch back to the traditional search experience at any time but plans to eventually integrate web guide into the “all” tab in search results.
this move is part of google's broader efforts to adapt to the evolving role of ai in search engines, aiming to offer a more interactive and organized information experience. users can now try out web guide by enabling it through search labs.