image of this article category

Twitter Contemplates Legal Action Against Meta's Threads App

09.07.2023 09:47 AM
Twitter Contemplates Legal Action Against Meta's Threads App
dooklik website logo
share this article on facebook
share this article on twitter
share this article on whatsapp
share this article on facebook messenger
Twitter Contemplates Legal Action Against Meta's Threads App
Twitter is reportedly considering taking legal action against Meta due to its rapidly growing rival app, Threads. Launched on Wednesday, Threads is being touted by Meta as a "friendly" alternative to Twitter. Elon Musk, CEO of Twitter, stated that competition is acceptable but cheating is not. However, Meta has denied allegations made in a legal letter claiming that former Twitter employees were involved in the development of Threads.

Meta claims that over 30 million users have already signed up for Threads, although this figure represents less than a tenth of Twitter's estimated 350 million users, according to Statista. Comparisons have been made between the two platforms, with BBC News technology reporter James Clayton noting the similarity in look and feel, including the news feed and reposting features.

For Twitter to succeed in a potential legal battle, it would need to prove that its intellectual property, such as programming code, was unlawfully used by Threads. However, ideas are not protected under US copyright law. Meta holds a patent for a "communicating a newsfeed" system, which Facebook utilizes.

According to a letter from Twitter attorney Alex Spiro to Meta CEO Mark Zuckerberg, Meta has been accused of "systematic, wilful, and unlawful misappropriation of Twitter's trade secrets and other intellectual property" in the creation of Threads. The letter further alleges that Meta hired numerous former Twitter employees who had access to confidential information, which aided in the development of the "copycat" Threads app.

The letter asserts Twitter's intention to strictly enforce its intellectual property rights and demands that Meta cease using any Twitter trade secrets or highly confidential information. Twitter reserves the right to pursue civil remedies and injunctive relief without further notice.

BBC News has reached out to both Meta and Twitter for comment on this matter.

Elon Musk responded to a tweet about the legal letter by stating that competition is acceptable but cheating is not.

Meanwhile, Meta spokesperson Andy Stone posted on Threads that none of the Threads engineering team consists of former Twitter employees, denying the allegations made in the letter.

The impact of Threads on Twitter's profitability remains uncertain. However, industry experts, like Sarah Kunst from Cleo Capital, believe Threads could offer a "brand-safe environment" for current Instagram advertisers. Kunst suggests that advertisers may allocate some budget to Threads to assess its potential. While the initial rush of 30 million users might be temporary, continued growth is expected due to the app's easy cross-posting capabilities.

Both Elon Musk and Mark Zuckerberg have acknowledged the rivalry between Threads and Twitter. To mark Threads' global launch in 100 countries, Zuckerberg broke his 11-year Twitter silence and shared a popular meme featuring two nearly identical Spider-Man figures pointing at each other, indicating a standoff. In response, as the word "Threads" trended worldwide on Twitter, Musk commented, "It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram."
Related Articles
doolik website logo
Meta has officially launched the first phase of its AI Studio platform, designed to enable Instagram creators to build AI versions of themselves to interact with fans via direct messages (DMs). This new feature aims to enhance engagement by allowing these AI bots to respond to fans in the style of the creator's account.
doolik website logo
TikTok has shared new insights into key trends within the app through an addendum to its “What’s Next 2024” report. The original report, published in December, highlighted key engagement shifts within TikTok. The new update, titled "What’s Next: In Action," aims to provide deeper insights into how these predictions have evolved and what marketers should focus on as we move into the second half of 2024. Here are some interesting highlights from the update.
doolik website logo
Elon Musk's recent legal maneuvering against OpenAI and its CEO, Sam Altman, has sparked intrigue and speculation within the tech community. This unexpected move, made without explanation, raises questions about the future of AI development and the dynamics of tech industry partnerships. Let's delve into the intricacies of this saga and its potential impact on the evolving landscape of artificial intelligence.
Live Video Streaming
Live video streaming lets you engage with your audience in real time with a video feed. Broadcast your daily show to your audience with no limits, no buffering and high quality videos. Reach all devices anytime anywhere with different video qualities that suits any device and any connection.
The website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.