In a new effort to increase its profits, Netflix has announced an Amazon-like
e-commerce website called Netflix.Shop. The online store lists a range of clothing and collectibles related to Netflix shows, including the Yasuke animated series and the French mystery movie Lupine.
Netflix says it will be adding new items to the store every month related to other original shows, including exclusives from Stranger Things.
Netflix calls its
online store Netflix.Shop an exciting new destination that combines curated products and rich storytelling in a one-of-a-kind Netflix shopping experience.
Items in-store include jackets, some of which are priced at $82, as well as shirts for up to $55.
“Netflix.Shop offers exclusive limited editions of the high-quality, hand-picked apparel and lifestyle products associated with our shows and brand on a regular basis,” said Josh Simon, the company's vice president of consumer products.
Among the items debuting this month are street wear and action figures inspired by the anime series Yasuke and Eden, as well as limited-edition clothing and decorative items inspired by Lupine in collaboration with the Louvre Museum.
Simon added: “We are excited to give fans a new way to connect with their favorite stories, and introduce them to the next wave of artists and designers who are embracing the power of storytelling in all its forms.
The company said its store will be available first in the United States before expanding to other countries around the world in the coming months.
Netflix-branded products have appeared in physical stores around the world, including trusted partners such as Target in the US. But Netflix.Store is adding to the
website exclusive online items that won't be available anywhere else.
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