Before increasing your budget, follow the journey yourself. Open the ad on your phone, visit the page and try to complete the action you want customers to take.
You may discover where interest turns into hesitation.
Does the page deliver what the ad promises?
An ad promoting a particular product should lead to that product. An offer for a specific service should open a page that explains it.
Making visitors search again adds an unnecessary step. Keep the offer, wording and destination consistent.
Is the mobile experience easy?
Check whether the text is readable, buttons are easy to tap and forms work properly. A page that looks polished on a laptop may still be awkward on a phone.
Google’s mobile landing-page guidance emphasizes designing the experience specifically for mobile visitors.
Have you answered the questions that delay a decision?
Review the information customers need before committing: product details, delivery areas, costs, availability or what happens after an enquiry.
For example, if your service requires a quotation, explain which details customers should submit and how your team will respond.
Is the next step obvious?
Choose a clear primary action that matches the page’s purpose. “Request a Quote” or “Shop This Collection” tells visitors what to expect. Google also recommends direct, action-oriented calls to action for mobile ads.
Measure where people stop
Track the journey from the landing page to the enquiry or purchase. Check that measurement works, then investigate where visitors leave.
The page may be only part of the problem; audience relevance, pricing and the offer also deserve attention. Use the evidence to choose one change, test it and assess whether more visitors complete the intended action.