The feature is available to all users, including those on the free plan, with almost unlimited use throughout the holiday period.
It works through a new option that appears when clicking the “+” icon in the prompt bar. From there, ChatGPT can convert product-related queries into a specialized shopping assistant — for example: “the quietest cordless vacuum for small apartments.” According to “AlBawaba Tech,” this makes the process faster and more tailored to commercial searches.