SEO is an acronym for Search Engine Optimization, or “Search Engine Optimization” and expresses the practices that aim to increase and raise the quality of web traffic (the number of visits to a particular website), through unpaid search results on search engines, what is known as "Organic Search Results" means the regular unpaid search. Although the term is an acronym for "search engine optimization", this concept is more about people than search engines. It is about:
· Understanding what users are looking for on the web.
· The answers they seek to find.
· The words they use in their research.
· The type of content they consume.
When you can identify these things, you will be able to connect users who are searching on the Internet with the appropriate solutions offered by your website. It is worth noting that SEO is a two-sided coin, where the first face is to know what users are searching for on the Internet, while the second face is to provide this information in a way that search engines can find and understand so that they can communicate it to the user.
As we have already explained above, Organic Search Results are the search results that appear to the user as a result of effective use of SEO techniques, and for which no payments have been made by their owners to appear on the results page. It used to be easy to spot natural search results. The ad results were visible at the top of the results page, followed by 10 links to natural results. However, over time, the way results are displayed on search engines has changed. So how do you identify natural search results? Today's search results pages (SERPs) contain more ads as well as unique dynamic natural search results called SERP features in addition to normal natural search results.
Examples of dynamic search results SERP features we find:
· Snippets or answer boxes that appear in the form of an answer to your question at the top of the search page inside a box.
· Related results section or People Also Ask.
· Section images related to your search.