Meta
meta has enhanced its ai-driven advertising tools to boost performance and offer deeper insights. the company updated its value optimization solution, claiming it now delivers 12% higher roas on average compared to campaigns focused solely on conversion volume.
“we’ve improved our value optimization solution to help advertisers better target audiences and drive stronger returns,” meta said.
this update signals meta’s continued shift toward fully automated ad campaigns.
Pinterest
pinterest rolled out transactv2, an upgraded model for predicting user engagement. this system now evaluates 160x more interactive signals per user, offering deeper behavioral insights.
unlike its predecessor, transactv2 uses real-time data in addition to past behavior to better predict future interests.
Linkedin
linkedin is expanding its video ad capabilities with:
-
first impression ads: full-screen video ads shown when users log in for the first time each day — great for grabbing attention fast.
-
reserved ads: increased reach with targeted sponsored content.
-
ctv select (formerly linkedin premiere): now includes paramount’s premium content, allowing advertisers to pair linkedin’s audience data with top-tier streaming inventory.
plus, new vast tag integrations via innovid make it easier to reuse video content and extend reach on connected tv.
x (formerly twitter)
x continues refining xchat with a new framework for encrypted direct messages:
“when starting a chat, each user generates a public-private key pair. the private key is protected by a pin that never leaves the device,” x explained.
encrypted dms require both parties to have a prior connection — like following each other or having messaged before.
x also clarified its verification process to comply with the eu’s digital services act, aiming to fight misinformation and explain the purpose behind blue checkmarks.
meanwhile, community notes is testing a system to identify content supported by users with differing viewpoints, hoping to highlight posts that bridge political divides.
snapchat
snapchat launched a new app for apple watch, enabling users to view and reply to messages on the go.
it also released lens studio for mobile and web — a creative tool to design custom ar lenses, add ai effects, bitmojis, and more.
“now you can create and publish ar content directly from your phone or browser,” said snapchat.
instagram
instagram is rolling out updates to its edits app, including:
-
new transition effects like zoom ripple and vertical stretch (bringing the total to 35).
-
a tool to apply the same audio volume across all clips.
-
enhanced track sensitivity for smoother video cuts.
these changes aim to make mobile video editing more streamlined and professional.
reddit
reddit refreshed its user profiles, now displaying engagement metrics, post counts, and activity summaries.
users can control visibility through the new “curate your profile” menu — including the option to hide participation in specific subreddits. however, moderators retain full access for 28 days after a community join request.
Tiktok
tiktok unveiled multiple new tools and controls:
-
manage topics: lets users customize how often they see content from 10+ topic categories like travel, nature, or sports.
-
smart keyword filters: users can now block or limit videos by keyword or hashtag.
-
tiktok for artists: a platform tailored for musicians to track analytics and boost exposure.
tiktok also introduced advanced ad tools:
-
market scope: breaks down audiences by stage (awareness, consideration, conversion).
-
brand consideration ads: builds on market scope data to deliver more targeted promotions.
-
tiktok one insight spotlight: helps brands understand what content resonates with their audience.
In summary:
from tiktok’s advanced ad segmentation to snapchat’s new ar tools and meta’s smarter ai ads, this week is full of innovation. stay ahead by aligning these updates with your current campaigns and audience strategies.