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What do the colors in the Google logo mean?

17.02.2022 10:29 AM
What do the colors in the Google logo mean?
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What do the colors in the Google logo mean?
Google has one of the most famous logos in the world. Since the creation of the first Google logo in 1997, it has been an eye-catching design and has become synonymous with the company's innovative contributions to the technology industry. When Sergey Brin and Larry Page first started Google in 1995, it was initially called The name "Backrub".

And two years later Backrub switched to Google, the company that would revolutionize the internet next.

Since rebranding in 1997, the tech giant has gone through seven variations of its logo.

Although the font has changed, all logos maintain a somewhat similar color palette.

First Logo - 1998

The first "official" version of the Google logo was created by Page using a free graphics program called GIMP.

The design featured a mixed color concept that would carry over into future designs, however, the color order was very different from the current logo.

In the page's logo, which uses the "Baskerville Bold" font, the initial "G" is green.

At one point, the logo also featured an exclamation point similar to that of Yahoo, which was the largest Internet site at the time.

Main Logo - 1999 to 2015

Google changed its logo back in 1999 and this version will become the most popular today.

Ruth Kadar was brought on board as lead graphic designer and the foundation of her design will continue into 2015.

The Kadar logo, which features the Catull typeface (with a slightly dropped shadow), has been stripped of the exclamation point and the color order has changed, with the initial "G" changed to blue.

When asked about the color options, Kadar said, "There were a lot of different color iterations. We ended up with the primary colors, but instead of arranging the pattern, we put a secondary color on the letter 'L', bringing back the idea that Google doesn't follow the rules."

Later Logos

Later versions of the logo remained quite similar to Kadar's initial design, incorporating slight font differences, and in one version the shading was removed from the letters.

And in the current logo, released on September 1, 2015, the font has turned into a more modern font called Product Sans, which was already created in-house at Google.
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