Once more, Paris claims the title of the world’s most alluring city destination, a prestigious honor outlined in the annual Top 100 City Destinations Index 2023 by Euromonitor International, in collaboration with data company Lighthouse. This comprehensive report assessed global cities on various parameters such as tourism, sustainability, economic vitality, and safety.
In a strong European showing, seven of the top 10 cities and a substantial 63 countries in the top 100 hailed from this continent. Outside of Europe, Dubai secured the second spot, while Tokyo and New York ranked fourth and eighth respectively.
Madrid clinched the third spot, followed by Amsterdam, Berlin, and Rome at fifth, sixth, and seventh positions. Barcelona and London completed the top 10 roster.
Asia carved a notable presence in the top 20, with Singapore (11), Seoul (14), Osaka (16), and Hong Kong (17) making significant appearances.
The report credits Europe's triumph to "rapid urbanization and widespread tech integration." Modern travelers seek high-speed internet, flexible booking options, and spaces accommodating remote work. Euromonitor International emphasized, "Enhancing sustainability, transportation networks, and societal impact are focal points for cities aiming to heighten competitiveness, elevate tourism offerings, and ensure a seamless customer experience."
Tokyo’s inaugural entry into the top 10 stems from improved tourism infrastructure, relaxed Covid-19 regulations, and a favorable currency exchange rate, providing exceptional value for international visitors.
The top 20 cities in Euromonitor’s Top 100 City Destinations Index 2023 are:
1. Paris, France
2. Dubai, United Arab Emirates
3. Madrid, Spain
4. Tokyo, Japan
5. Amsterdam, the Netherlands
6. Berlin, Germany
7. Rome, Italy
8. New York, United States
9. Barcelona, Spain
10. London, United Kingdom
11. Singapore
12. Munich, Germany
13. Milan, Italy
14. Seoul, South Korea
15. Dublin, Ireland
16. Osaka, Japan
17. Hong Kong
18. Vienna, Austria
19. Los Angeles, United States
20. Lisbon, Portugal