image of this article category

Does Threads threatens Twitter ads?

26.07.2023 09:06 AM
Latest
Does Threads threatens Twitter ads?
dooklik website logo
share
share this article on facebook
share this article on twitter
share this article on whatsapp
share this article on facebook messenger
Does Threads threatens Twitter ads?
Some advertisers see Threads, launched by Meta Platforms in defiance of Twitter, as less controversial and more predictable than Elon Musk's Twitter, while analysts say the new platform could eventually attract marketing budgets.

Threads, launched on July 5, has become the fastest growing social media platform with 100 million users joined, in what appears to be the first serious threat to the micro-blogging app Twitter.
Musk said Twitter would change its branding and logo to the letter "X".
Research firm Sensor Tower reported that Threads saw a drop in downloads and interactions in the week following the hype surrounding its release. The platform does not currently allow serving ads on it.

But analysts expect campaigns to spend heavily on advertising, provided users continue to use the platform.
And if the platform succeeds in retaining users, it can achieve $ 5 billion in annual revenue from ads, which is equivalent to what Twitter won in 2021.
Once ads are available on Threads, brands will "without question" redirect their advertising spending budget away from Twitter, said Matt Yanovsky, co-founder of Moment Lab, an advertising agency that specializes in branding.
Andrew LaFonde, vice president of an advertising agency that worked with Nike, said some advertisers had already turned away from Twitter due to concerns about the rhetoric and sudden changes in the platform's policies since Musk bought the company last year.
Twitter did not respond to an emailed request for comment. It has said before that it does not promote content that could violate its policy, and that 99.99% of impressions on tweets or views are for "good" content.
And Twitter acknowledged a decrease in ad sales, as Musk reported last week that it had decreased by 50%, although it was not clear what time frame he was referring to.
And Threads still has a long way to go before it can catch on like Twitter. Twitter has nearly 240 million daily active users who can benefit from them financially until July last year, according to the company's latest official announcement.
Mark Zuckerberg, head of Meta-platforms, said the company would consider monetizing Threads once it had a clear vision of reaching one billion users.
Zuckerberg said on his account on Threads last week that 10 million users visit the platform daily, and the team will focus until the end of the year on "improving the basics and retaining (users)".
Threads does not support direct messaging, hashtags, or keywords, which limits advertisers' tendency to use it as a platform to follow up on real-time events, as users usually do on Twitter.
Related Articles
doolik website logo
The tech industry has been affected by Apple's recent decision to ban Threads and WhatsApp from its Chinese app store. This action, which came in response to a directive from the nation's internet authority citing concerns for national security, illustrates the difficulties of doing business in a highly regulated industry. The withdrawal of these applications, which are owned by Meta and are already blocked in China, highlights deeper conflicts between international internet companies and regional regulatory bodies.
doolik website logo
In the modern world, when screens glow constantly and alerts constantly beep, getting a decent night's sleep can seem like an unattainable dream. A increasing trend, however, is employing technology to improve sleep quality in light of all the digital pollution. From smart mattresses to sleep tracking apps, technology offers a plethora of techniques to promote deeper, more restful sleep. Does using technology really result in better sleep? Let us examine many potential methods by which it could achieve this.
Live Video Streaming
Live video streaming lets you engage with your audience in real time with a video feed. Broadcast your daily show to your audience with no limits, no buffering and high quality videos. Reach all devices anytime anywhere with different video qualities that suits any device and any connection.
$1,120/YE*
The website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.
ACCEPT