With the right paywall strategy and careful planning, you can set one up that strengthens your relationship with customers, while improving the strength of your brand and adding a source of stable revenue for your business.
Content producers of any type—whether it's a huge news corporation or a freelance food writer selling recipes on their portfolio website—should be able to make money from their work without having to rely on clickbait and ads.
And, many people are willing to pay for content they value. Paywalls don't make sense for every business, but if you're considering adding one to your site, there are some pretty sizable benefits to consider.
Higher, more consistent revenue
No longer will you have to solely rely on advertisements or other income channels. You'll have people who come directly to your business to provide regular, predictable income via a paid subscription model.
A stronger brand
There is a perception that sites with content behind a paywall tend to be of higher quality than those without one. A paywall tells visitors that what you offer has value beyond other free blogs and websites on the internet.
A loyal community
An active group of paying subscribers does more than provide revenue. It creates a community of loyal consumers of your content. The more loyal customers are, the more they are to engage with what you create and spend money with your business.
If you are ready to set your content behind a paywall, TheWALL360 is a powerful platform to do it.