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The power of social media in employee selection and recruitment

16.10.2022 05:15 AM
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The power of social media in employee selection and recruitment
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Many rely on browsing personal accounts on social networking sites to detect the behavior of individuals, but what worries researchers is the tendency of companies to choose employees based on checking their pages on these platforms, which may create bias for some and oppress others.

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The power of social media in employee selection and recruitment

Many rely on browsing personal accounts on social networking sites to detect the behavior of individuals, but what worries researchers is the tendency of companies to choose employees based on checking their pages on these platforms, which may create bias for some and oppress others.

Browsing social media profiles has become essential in building relationships between people, and a window to make judgments and analyzes based on what is shared on the Internet, so it also contributes to the recruitment process significantly.

And an American study from the University of North Carolina warned that electronic auditing creates a kind of personal bias during the recruitment process, which means that many skilled applicants may find it difficult to get a job because of their personal accounts on these sites.

The researchers say that the electronic audit works to evaluate the person morally and behaviorally, and that any personal information available in his electronic account may affect the decision-makers’ choice, even if it is not directly related to professional work, such as the absence of professional personal photos of him, family photos or that he does not He is even sufficiently active on social media, or the decision of HR officials may be influenced by the applicants' personal attitudes regarding life and daily matters.

The researchers pointed out that human resource professionals often do not look for skills while examining applicants' profiles, but rather look for things that reflect their explicit or implicit biases, which scientists fear will unfairly do talents who have no interest in reviewing their behavior, preferences, and achievements on social media platforms.

In an interview with "Sky News Arabia", the expert in human resources, Rana Al-Kilani, considered that employers no longer rely on personal interviews or resumes only, because they are now studying the alignment of the candidate for the job with the work.

Al-Kilani added that following up on the candidate's accounts on social media, enables the company to learn about behaviors that may create a problem at work.

The human resources expert indicated that it is necessary today to think about who is looking for a job with a professional digital identity, given its importance in companies' decisions when it comes to hiring.

She emphasized that the bias is absent from this method of recruitment, because companies subject those who are being evaluated to training that qualifies him to make the right decision based on the qualifications of the candidate for the job in conjunction with his knowledge of his digital identity.

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