If you look around you, you will find that content is the basis of everything.. For example, we are now in the month of Ramadan 2020, what are the most distinctive things on the scene? Advertising campaigns on TV, online marketing campaigns, entertainment and religious programs, series, etc. If you look at all of this from another look, you will know that all these things are originally nothing but content, everything in our lives is originally words, translated differently according to their use, For a picture of a movement of audible or written speech, or even a sign.
Content is always king
From a marketing perspective, content is the heart of marketing, you can never challenge the power of words, writing content is the best effective way to communicate and interact with your audience, it is the key element in your game to attract the audience, inspire and engage your potential customers in your game and turn them into an essential audience for your business.
You should know that content marketing is the most powerful way to reach your customers and promote your business, but before all that let's first ask what content marketing is and why is it so important, and how do you use it to achieve your business goals?
What is content marketing?
According to the Content Marketing Institute, the main definition of content marketing is “an effective marketing strategy that focuses on developing and distributing consistent, relevant, and valuable content to engage and retain potential customers and target audiences.”
Content marketing differs from traditional product marketing efforts, such as sales and service information, which are all about selling and providing only information about my products; The goal of content marketing is sure to be selling and promoting, whether it is promoting an idea, a product, a service, or even a specific behavior, all according to your goals, but all this is done indirectly, attracting the audience first and then all of your goals are achieved.
Content marketing involves things that are more audience-friendly and aligned with their needs; Like educational articles, e-books, videos, entertainment, interaction and webinars that answer specific questions people have and give them something they can't get elsewhere, it's the best way to turn your product into a brand like no other product, it's unique and creates a connection between your product And the audience.
This is done by becoming a trusted supplier, presenting topics of interest and trust to your potential customers. The more you present to them what they are looking for, it helps your business discover the right audience and gain their loyalty and trust, which in turn enables your brand to strengthen its relationships with customers and grow its customer base. Active and engaged followers, all of which ultimately increases their earnings.
Marketing is impossible without great content
Quality content is part of all forms of marketing no matter what type of marketing tactics you use, content marketing should be an essential part of your process, not something separate; This is for several reasons, including:
The importance of content marketing?
The saying “Content is King” is originally a quote from an article written by Microsoft founder Bill Gates in 1996, in which he described the future of the Internet as a marketplace for content. This quote is used so often that content is now a necessity for any modern brand. The vast majority of companies now, or over 90% of them, have focused their marketing strategies on content marketing.
Where content marketing is the basis of the most successful digital marketing campaigns, the persistent soldier behind every great brand, around every marketing success story you will always find a wealth of valuable and relevant content that truly relates to the company’s audience, but we may still wonder, why it is so important; the most important of these reasons are:
Increase your audience retention:
Writing great content is your credit for creating a positive experience for your potential customers and forcing them to come back to you for more. It is your ticket to captivate your audience and leave a good impression that this place is the most useful in your field, which makes them always turn to you to follow up on everything that is New, wondering what they want, which creates a lasting relationship.
Better interaction on social media:
Increasing your followers on social media through channels is a very important thing, but this does not necessarily mean that there is a real interaction and follow-up to your pages. You may have a huge follower base, but this does not direct any impact on your product or interaction on it, hence the necessity of using content marketing to your advantage, writing high quality content can help your business gain traction on social media, building a strong interaction and interest base with your company without those numbers that alone do nothing.
Building trust with your audience:
Creating content helps your business build a relationship with your audience, you can answer their questions and interact with your customers, you are creating value without taking anything in return, making your audience trust your advice and recommendations, so this is in return for the value you provide to them, and whenever customers see The more quality content, the more positively they relate to your company.
Get more data from your customers:
Content marketing can generate leads. When your audience sees your content, they are more likely to be interested in buying from you in the future. In addition, calls to action that are placed directly into your content can help. Creates new leads for the sales team. The more satisfied a visitor is with your content, the more likely they are to click your call to action.
Improve the buying process:
The content you post affects your conversion. Customers are more likely to buy from you just by reading your content. Quality content helps your audience connect with you, gives them the information they need to make an informed and reassuring buying decision, and tracks the call to action you ask of them in the content.
Search engine optimization:
One of the most important factors in improving your site is writing good content, your content should help your business become visible on the Internet, and build trust and authority with your audience using a developed content strategy, that works to attract a larger audience and valuable traffic, that increases The percentage of your site's visibility in search engine results.