Building your own website has become a necessity for anyone who works in commerce and has a business activity, and the reason is that customers visit websites in order to collect information about commercial companies and the services they provide.
It is no longer possible in this era for a person to own a business without creating a website for his company that includes information describing his products and services that he provides to customers.
1- Less expensive compared to other methods
Advertising is necessary and vital to promote companies and their products, but making an advertisement on television, paper publications, radio or magazines costs a lot of money, but on the other hand, establishing a website allows companies to promote their brand at a lower cost than other advertising means.
2- The website is an effective marketing channel
The importance of the website is that you get the most effective and easy means of advertising and marketing, and there are many ways to advertise products and services online such as Facebook ads or SEO that improves website ranking on Google pages, thus increasing online store sales and making profits .
3- The website attracts customers and earns their trust
You must be keen on the presence of your brand, as it is one of the basics of business. E-business. The website suits customers and potential customers more than the actual website. Often, many customers visit the company’s website instead of going to its actual website, so you must realize the importance of the website.
4- Increasing the number of clients
Most of the businesses have a local reputation, but the website helps to increase the company’s reputation outside the city or country, and also works on the reputation of its brand by paying attention to its visual identity, which helps to attract customers from all over the world.
5- Ease of access
Customers can access the online store at any time and any hour, unlike the physical store, the website is open day and night, allowing customers to visit at any time, so a description of the products and services must be written in the catalog of services. The advantage of the website is that information can be updated at any time, which makes it less expensive than printed materials.
6- Links are important for mass marketing
If there are many websites that link to your site, it will be easy for you to achieve the wide reach of your company.
When you realize the importance of the website and create a website for your company that is distinctive and designed by a professional team and has good content and attracts customers, many business owners will link their company’s website to your company’s website and when this happens, it is a strong indication that your company’s website carries value and importance.
7- Better relationship with customers
The importance of the website also lies in forming a better relationship with customers, by allowing instant messages to be sent to them via e-mail or the official email of your company, and customers review products and services online and add their comments and opinions on them.
8- Increase sales and profits
When you create your website, you will earn more visitors to the site, which means more potential customers and therefore more sales. .
Finally, in order to be able to reap profits and your company is successful and has the ability to compete in the market, you must realize the importance of your company’s website, then create the site and design a mobile application for your website in order to facilitate access to your site and to communicate with potential customers throughout the day.