A live video streaming is a service that allows a profile, page or channel to communicate with its followers via video in real-time, without the need for the viewer to download content or subscribe to get it, as is the case in a webinar (online conference).
The difference between a live broadcast and a streaming service as it is on YouTube, Netflix for example, is that in the first case LIVE the video is watched at the same time that the video is recorded, which allows the content creator to interact with whoever is watching the content and answering comments…etc.
Despite being content intended to be consumed simultaneously, these videos can be kept in the timeline for others to watch later
Why do we use live broadcast?
Is live broadcasting good for your business? Below you will learn about a number of motives for making good use of this formula.
The video causes more interaction
With the change in Facebook's algorithm, content is now reaching less than 2% of your total audience. Whoever wants to appear on the followers' diary page must pay for it.
As a result, the number of likes for posts, as well as the number of shares, fell dramatically. On the other hand, the only format that saw an increase in the number of shares was video.
The data of YouTube - the largest video broadcasting platform in the world - also shows that the average time for views has increased a lot, especially that the Arabs are considered the second highest rate in the world using YouTube, where the cultural educational site (Nine) published that there are more than 167 million daily views on the site. YouTube, comes only from the countries of the Middle East and North Africa, which are the Arab countries…
It is worth noting that the video download rate in Saudi Arabia has reached 200%, while the viewership has increased to 2260%. In Egypt, the video download rate reached 150% and the viewership reached 220%. In Jordan, the video download rate reached 140%, and the viewership rate was 240%. As well as the viewership in Tunisia.
This article was published in 2014. Imagine these numbers in our year!!
Based on this information, it can be agreed that video is the basic formula for any strategy in the field of digital marketing, and it will continue to grow in the coming years.
The video brings you closer to the audience
With the live broadcast method, leads have the opportunity to get to know you more, making the dialogue more dynamic and personalized. During the LIVE broadcast, you can also answer all questions in real time, which saves a lot of time on your support team, which may often consist of only one person. Which brings us to the second topic.
Video generates confidence
When you show that you are interested in your customer's experience and are open to dialogue, without any modification to questions, cuts and edits, you increase the level of trust customers have towards your product..
Live video streaming lets you engage with your audience in real time with a video feed. Broadcast your daily show to your audience with no limits, no buffering and high quality videos. Reach all devices anytime anywhere with different video qualities that suits any device and any connection.