Social media platforms have been a great gift for online marketing regardless of business size but they proved more crucial to
small businesses moving online. By simply having active social media profiles, SMEs are doing their businesses a favor and increasing visibility through
search engine result pages. In fact, if your business is not taking advantage of social media power, you are missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Having strong and alive social accounts linked to your website proved a valuable communication avenue. This might sound daunting to an online small business but research proved that you do not need to be available on every single platform. Go to the social media outlet where your brand’s voice will be at its strongest and able to engage with customers while still getting its overall message across. The real-time advantages to social platforms allow your business to engage with your customers on time.
When it comes to small businesses, managing social presence is easy and inexpensive but to take full advantage of its power small businesses might find themselves caught up in demanding daily tasks and unable to afford to spend time and effort on social marketing. Choosing a trusted and flexible social media management partner to activate your accounts, to keep them alive and turn them into lead generation sources, mainly for e-commerce business, is key to a successful online marketing strategy.
They will help you:
Come up with professional visuals and content
Tending to your business needs from supply to demand and management of daily details leaves you with very little time to produce captivating visuals, viral-like content and set up a strong social marketing strategy. Finding a trustworthy experienced third-party can do this job so you can focus on growing your business. They know the sizes of visuals, the quality, and length of needed videos, the
engaging content type that is SEO friendly, as well as the calendars and posts frequency with the specificity of each platform.
Better understand your customers
Social media offer valuable
tracking and analytics tools that help you aggregate data and define your target market. You can see the full impact of your social media activities, from follows to engagements right through to purchases. Such a task might be intimidating and demanding from business owners. Having an experienced team by your side can help you analyze data, extrapolate it and apply changes.
Editor's Note: Use dooklik Social Metrics Reporting to easily check your most important social KPIs from the platform you are active on by checking your email.
Increase website traffic
Social platforms are home to billions of active users. Social media is said to be the primary source for generating
eCommerce traffic. Social media leads ahead of the traditional media in driving traffic to your website. Social posts and ads are key ways to bring news visitors to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. A good social media manager can help you bring in ample opportunities to gain business visitors and convert them into leads.
Boost sales
As your website traffic grows, with a good social marketing strategy your leads will also grow. However, sales can also be made directly through your social media accounts especially through Instagram. No matter what you sell, social platforms can help you sell it. Your social accounts are a critical part of your sales funnel. Your social media manager should master the process through which a new contact becomes a customer and turn social selling into a winning tool.