AI Business assistant for advertisers
Pinterest's new Business Assistant, integrated directly into Ads Manager, acts as an AI-powered collaborator for advertisers. The tool provides strategic recommendations, performance insights, and visual data representations such as charts and graphs to support campaign decision-making.
Currently available to a select group of advertising partners in closed beta, the assistant combines business-specific knowledge with Pinterest platform insights to help advertisers optimize campaign results.
This follows Pinterest’s earlier launch of an AI assistant for general users in October.
Introducing model context protocol
Pinterest also announced its Model Context Protocol (MCP), an AI-native infrastructure that connects Pinterest with third-party AI copilots and agentic tools. This integration allows advertisers to access and analyze Pinterest advertising data through their preferred AI platforms, creating new opportunities to improve campaign performance and efficiency.
Smarter AI creative tools
The platform is expanding its creative toolkit with AI-powered features such as Dynamic Creative Selection, which automatically evaluates creative assets and identifies the versions most likely to perform best for each ad impression.
Additional updates include enhanced ad review capabilities and more detailed creative performance reporting, helping advertisers gain deeper insights into what drives engagement and conversions.
Ask pinterest: a new AI shopping experience
Pinterest also introduced Ask Pinterest, a standalone AI-powered application designed to explore more conversational and personalized discovery experiences.
Unlike traditional search, Ask Pinterest supports complex, multi-step decision-making processes such as planning events, selecting meaningful gifts, or decorating a home over time. The app maintains context across interactions, enabling a more personalized shopping journey.
Currently available only in the United States, Ask Pinterest serves as a testing ground for future AI-powered discovery experiences that could eventually be integrated into the main Pinterest platform.
Why It matters
These innovations highlight Pinterest’s growing investment in AI and its commitment to helping both advertisers and consumers discover products more effectively. With over 631 million active users many of whom visit the platform with strong purchase intent these new tools could provide significant value for marketers looking to improve campaign performance and reach highly engaged audiences.