A New Feature from Instagram — Here Are the Details

At the same time, the company revealed a new feature that gives users more control over the content recommended by its algorithms. Users will now be able to view a list of topics and interests that Instagram believes match their preferences — and edit this list by adding or removing items as they wish.

The feature will first be rolled out for Reels, as part of an effort to improve personalization and enhance the overall browsing experience.

Instagram head Adam Mosseri stated that the next phase will focus primarily on Reels and messaging services as key drivers of growth, emphasizing that the recommendation-based system will take greater priority over simply following accounts.