According to The Information, the device is currently in the prototype stage and aims to deliver an interactive experience with OpenAI’s large language models in an integrated and efficient way. Neither OpenAI nor Luxshare has commented on these reports so far.
The collaboration represents OpenAI’s biggest push yet into the hardware market, with the potential to challenge the smartphone’s position as the center of daily computing. Reports indicate that Luxshare—known for assembling iPhones and AirPods—will provide manufacturing support, while OpenAI has also reached out to Goertek, another Apple supplier, to secure components such as speaker modules.
OpenAI’s hardware ambitions accelerated after its May acquisition of io Products, founded by famed Apple designer Jony Ive, in a deal worth around $6.5 billion. Ive, through his LoveFrom studio, is now overseeing the design of the new device, raising expectations that it will carry a revolutionary design identity.
Analysts believe this move points to the development of a device built with AI at its core, independent of traditional phone or computer models. So far, no details have been revealed about the device’s price, launch date, or target markets, but expectations suggest it could reshape the landscape of consumer electronics.