1. Industry and media expect to find your website
Create a music website to demonstrate your seriousness as a musician to media, talent buyers, and music critics. When asked how they like to listen to your music and find out more about you as an artist, professionals in the field recommend them to a specific website.
2. You own the experience
You are in charge of the content creation and management of a music website. This facilitates the process of someone rapidly understanding who you are as an artist and helping to market your work. A unique website design can help you establish your brand since it will highlight your personality and attract new followers.
3. It’s more permanent than social media
Facebook, Instagram, and TikTok are excellent channels for band and music promotion. However, an algorithm does not affect a website; it is static. Low organic reach or sponsored content are not an option for you. You can invite anyone to visit your website at any time and on any device.
4. Show your band's unique personality
A website is anything you want it to be, not limited to a newsfeed or competitive videos. You can create a visual style for your website that matches the feel of your music, or you can base it on the artwork from your most recent album. Your website's news section or music videos should have compelling content to entice visitors to return.
5. Sell music and merch to fans
Bandzoogle offers commission-free sales, making it an excellent platform for online music revenue generation. Make sure to update your website with merchandise and songs if you have begun to develop a following. Supporting local artists is something that fans adore, so providing a variety of purchase alternatives will keep them interested.
6. Add an EPK to your website
Any promoter or booking agent worth their salt will look over your music website before agreeing to hire you. You will get those gigs if you put your greatest work on display and post an EPK with your most recent songs and videos right on your website. Additionally, you can utilize an EPK to contact radio stations and get attention for your music in advance of an album or single release.
7. It’s good for organic SEO
Adding text mentioning your artist name and most recent release to your pages on your music website is a terrific way to improve search engine optimization (SEO). Google will then match your website to the band's keywords (album titles, tracks, band members, etc.). Your music website has greater authority than a social networking account if it appears in the top search results.
8. It’s one of the best ways to build your mailing list
One of the finest ways to build a fan base for your music is still to send emails to your followers. To grow your list, you might provide a free music download on your website in return for an email address. Sending out emails regularly is a great method to publicize your future releases, tour dates, and merchandise sales.
9. Gain insight into fan data
Your website will collect a lot of data once you start receiving visitors, which will aid in your decision-making. Create landing pages and a Smart Link for your music release so you can track where your followers are coming from and what songs they are listening to the most. Page-level data helps you better understand your fan base, which in turn promotes more efficient promotion techniques, whether you are promoting a new album or starting a marketing campaign.
10. You have complete control
You can post whatever content you would like on your website, which is your very own online hub. Make a permanent.com address for yourself. Make the most of this area by creating a website that speaks to your audience and captures your sound; your genuineness will foster and strengthen bonds with your followers. Dedicated followers offer the encouragement you need to push through your next professional step, whether it is a new song, music video, competition, or tour.
Purchasing a music website is something you should do if you are serious about pursuing a music career. As a Homebase, it serves as your one-stop online store with a press kit, merchandise, musician profile, and more all housed in a custom design. Having a unique website will increase your credibility with both music business professionals and enthusiasts.