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Amidst the backdrop of Covid-19 and ensuing lockdowns, shopping habits have undergone a seismic shift, particularly among younger demographics. Social media platforms, notably TikTok, have blurred the lines between browsing and buying, catalyzing what experts now call a cultural phenomenon: #TikTokMadeMeBuyIt. This viral hashtag has been used over seven billion times, illustrating the platform's immense influence in driving consumer behavior.
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Unveiling the Oscars 2024 Mystery: Why Greta Gerwig and Margot Robbie Missed the Nomination for Barbie

27.01.2024 09:02 AM
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Unveiling the Oscars 2024 Mystery: Why Greta Gerwig and Margot Robbie Missed the Nomination for Barbie
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Unveiling the Oscars 2024 Mystery: Why Greta Gerwig and Margot Robbie Missed the Nomination for Barbie
The Oscars sparked controversy as Barbie, the film nominated for best picture, faced notable snubs, including director Greta Gerwig and actress Margot Robbie. Critics and fans expressed outrage, with some attributing the oversight to the film's toy-based concept and the industry's lingering sexism.
 
Despite its inventive and subversive nature, Barbie was dismissed as a mere popcorn movie, failing to be recognized for its cultural significance and the meticulous orchestration by Gerwig. The film's originality was already underestimated when its screenplay was categorized as adapted, and it received a consolation award at the Golden Globes for box office achievement rather than its creative merits.
 
The film's critique of corporate culture further complicated its reception, with Oscar voters perceiving it as just another studio blockbuster. The snubs highlight broader issues in the industry, where commercial films with cultural resonance often face directorial oversight.
 
Despite the oversight, America Ferrera received a supporting actress nomination for her role, emphasizing the film's social messages, while Gerwig and Robbie's nuanced portrayal of women's struggles may have been overlooked due to their seamless execution. The incident underscores the challenges faced by unique and socially relevant films in the Oscars race.




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