You must have heard at least once or read on one of the articles, publications or tweets the phrase “content is king”, or in English “Content is King”, a phrase first coined by Microsoft founder Bill Gates in 1996.
In the era of e-marketing, social networks, and instant information, we add that content is capital, without which there is no news website, educational site, or marketing process for companies and commercial projects.
You may think that this is an exaggeration, but in fact, this is a fact that will become clear to you after reading this article as we will touch on the importance of content for every organization, website or business.
The importance of content for news websites, blogs and encyclopedias
There are many types of websites, but the one thing they have in common is the content. News websites provide news articles throughout the day to readers that convey the facts, and without editors, writers and a team of content producers, events cannot be covered professionally.
This also does not differ from the blogs that you find specialized, for example, in health, art, economics, technology, photography, e-learning, etc. It can be an individual or group blog, but for its continuity and success you always need to provide content constantly.
Online encyclopedias like Wikipedia do not answer many of the questions people ask and appear in search results without the content and a team of editors and volunteers.
You may say that copying the content is the solution, but we assure you that you have to update your information. The era of copying is over and hundreds of sites that depended on copying and pasting have ended with it.
The importance of content for any website
The site may be entertainment par excellence and perhaps an online store or a social network, but all of them need content in order to gain more visits and users.
Facebook tries to entice users to share their photos, news and updates on their personal pages, as do Twitter and other social platforms based on content created by their users.
Even Q&A sites and forums rely on content to continue, the greater the activity and the greater the volume of new content, this gives the impression to visitors that they are successful platforms and should join them to benefit from them.