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YouTube paid billions to content creators over the last three years!

26.08.2021 09:08 AM
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YouTube paid billions to content creators over the last three years!
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YouTube paid billions to content creators over the last three years!
YouTube has revealed that it has paid more than $30 billion to content producers over the past three years in revenue from advertising, promotion and other services.

Neil Mohan, the site's chief product officer, said during an interview, that YouTube's responsibility as a global platform "must be in the right place," according to the "Sharq" website.

YouTube, the media arm of Alphabet Inc's Google, has announced that it is sharing ad sales with more than two million video producers.

The company stated, that it laid the foundation for this growth in payments in order to increase the attractiveness of the site to advertisers.

YouTube began splitting ad sales with content producers in 2007, creating a sprawling system.

This system was threatened when advertisers boycotted the site over the posting of "inappropriate" videos.

In 2018, YouTube significantly reduced the number of paid channels, and focused on channels that adhere to viewing restrictions and guidelines.
 
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