doolik website logo
The US Federal Trade Commission (FTC) has taken a significant step by referring a complaint against TikTok and its parent company, ByteDance, to the Department of Justice (DOJ). The complaint centers on potential violations of children's privacy laws. This development underscores the growing scrutiny TikTok faces in the United States, as the popular social media platform navigates legal and regulatory challenges.
image of this article category

A Comprehensive Guide to Market Research: 4 Proven Methods

21.07.2021 10:00 AM
A Comprehensive Guide to Market Research: 4 Proven Methods
dooklik website logo
Marketing is a commercial term defined by experts in dozens of different ways and methods, even at the level of the organization or company. Distribution channels, and also includes the development and implementation of the promotional strategy.
share this article on facebook
share this article on twitter
share this article on whatsapp
share this article on facebook messenger
A Comprehensive Guide to Market Research: 4 Proven Methods
Marketing is a commercial term defined by experts in dozens of different ways and methods, even at the level of the organization or company. Distribution channels, and also includes the development and implementation of the promotional strategy.

What is the concept of market research?

It is the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows organizations or companies to discover the target market, collect and document opinions and make informed decisions. Market research can be conducted directly by organizations, companies or this process can be outsourced to agencies that have experience in this process.

What is the importance of market research?

Usually, marketing research is the first step in the marketing process. After visualizing product ideas, small businesses conduct market research to obtain information from the market, which they use to solve problems, obtain information about competitors, and identify the needs and desires of consumers and non-paying customers, then marketers analyze data and develop different marketing strategies.

Market research consists of systematically collecting data on people or companies, then analyzing it to better understand what this group of people needs. Market research results, usually summarized in a report, are used to help business owners make more informed decisions about the company’s strategies, operations, and business base. Market research is an important activity for companies that hope to understand their customers and the market better so that they can improve their products and services to better meet the needs of the market.

What are market research tools?

1- Using focus groups:

Focus groups are usually conducted in focus group facilities. These facilities contain one-way mirrors so that managers can listen to consumer feedback about their products and services.

A focus group supervisor or interviewer usually runs and develops a discussion guide from (5) to ( 10) Questions about the product, then ask the participants different questions about the product, where the ideal size of the focus group is from (6) to (10) people.

A supervisor might talk to customers about a new chicken sandwich meal in a small restaurant. You might ask them if they like the idea of a new chicken sandwich, how much they'll pay for it, and whether or not they'll buy it. Companies often use focus groups to narrow down several versions of a product to the best.

2- Individual interviews:

Face-to-face interviews are conducted in a similar way to focus groups, but with one person, as one-to-one interviews go beyond typical in-person interviews, and company managers use these to see someone actually using their product.

For example, a computer software company might want to test a new program, so they set up a computer and watch as people use the program, such as focus groups.

That's how much they like the software, or how easy it is to use it, and then companies decide if they need to make changes to the software, based on actual consumer usage.

3- Conducting phone surveys:

Companies use phone surveys to validate information obtained from focus groups and individual interviews, marketers conduct phone surveys among more consumers and customers, so data from more phone surveys indicates what the average consumer thinks about a particular product or service.

For example, a bank may conduct (300) telephone surveys to measure customer satisfaction with customer service, marketers will develop a questionnaire through which questions can be asked, this may include key measurable elements such as friendliness, timeliness and accuracy in the questionnaire, then ask customers to rate these elements On a scale of (1) to (10), with (10) being the highest rated, the bank may ask customers to clarify their responses, which the bank manager can then use to make improvements to customer service.

4- A/B Testing:

Companies often take marketing research one step further with test marketing, for example a restaurant company might actually rotate their chicken meal to (5) of (10) local restaurants, and advertise the meal on TV, local radio, and through coupon magazine ads. Since corporate marketing managers can then track sales and profits to verify the success of the new meal, the restaurant knows if its marketing research is an accurate indicator of success.
Conducting market research can be a very eye-opening experience. Even if you think you know your buyers pretty well, completing the study will likely uncover new channels and messaging tips to help improve your interactions.

Fill your website with well written copy and blogs to attract and distribute content relevant to your business. Focus on growing your sales and let dooklik team manage the flow of content on your website.
Related Articles
doolik website logo
Amidst the backdrop of Covid-19 and ensuing lockdowns, shopping habits have undergone a seismic shift, particularly among younger demographics. Social media platforms, notably TikTok, have blurred the lines between browsing and buying, catalyzing what experts now call a cultural phenomenon: #TikTokMadeMeBuyIt. This viral hashtag has been used over seven billion times, illustrating the platform's immense influence in driving consumer behavior.
doolik website logo
Social media marketing is essential for businesses, offering vast reach and engagement. However, it also poses ethical challenges. Transparency and authenticity are vital for building trust and maintaining ethical standards. This blog highlights the importance of these principles and how businesses can uphold them.
doolik website logo
In the bustling digital landscape, where attention is scarce and competition is fierce, the power of storytelling emerges as a beacon of engagement in social media marketing. It's not just about selling products or services; it's about forging connections, inspiring action, and leaving a lasting impact on audiences. In this journey through the realms of digital storytelling, we uncover the transformative potential of narratives in captivating audiences and driving meaningful engagement in the ever-evolving world of social media marketing.
Live Video Streaming
Live video streaming lets you engage with your audience in real time with a video feed. Broadcast your daily show to your audience with no limits, no buffering and high quality videos. Reach all devices anytime anywhere with different video qualities that suits any device and any connection.
The website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.