Stake a claim
The fact of having a website means that you own it. Social media is owned by big businesses that only care about how the platform will make money for them, so they don’t have what you are really aiming to get. Once a website is owned by, that means you can do whatever you want with it at any time.
But as soon as we get one, we ask ourselves, what’s the point? Well, it’s time to build a community but on your own site, just in case the algorithm changes again on the social media platforms and it becomes harder to reach people. Instagram, Facebook, and Pinterest are always changing how your audience views your content. Reason why, once you want to provide traffic to the site, you should actually be pointing all the social media followers to the website. Just by adding the website link to all your social media accounts.
Another way to build a community is to start a newsletter. Just add an opt-in to your website so that people can sign up. You can get started with Mailerlite or Mailchimp for FREE. Later, when you expand, you can start selling products and services to your list, but in the beginning, you want to nurture your list and build your following by providing great content. The point is, having a website gives you control over your content and opens up new avenues for growth.
Venture out
I hinted at new avenues for growth. This means, there are so many possibilities for the future. It could be that you started creating videos for fun on YouTube, but then realize you want to do it as a full-time job. Or maybe you started it to market one aspect of your business but decided to switch up your business plan and expand.
Dreams and plans definitely change in time, so it’s better to be prepared. You should remember that it’s never too early to start. Which means you can start by having a website and collecting subscribers so that you’ll have potential customers who will know you and trust you. Next, you need to think about how you want to be perceived and who you want to attract. Once you have an answer, you can start thinking about branding your business which usually comes before the website.
If you’re not sure about your idea, you can just start thinking about where you want to be in one year or more over 5 years from now. Are you going to still create videos then? Do you want to have your own business? It’s worth thinking about or preparing for just in case.
Content already created
You are probably wrong if you think that you don’t have any content! You’re already creating videos and those videos can be provided into blog posts. Every time you want to upload a video, post it as a blog post too. But if you work on creating videos for webinars and workshops that aren’t present on YouTube, then you can just upload it to YouTube, and add the link to the video to your blog post.
You can find another option by transcribing your vlog. In other terms, you can pay someone like Rev, to transcribe your videos. It’s only $1 a minute. By doing this, you can post both your video and the transcription onto your blog post. According to that, your audience will have the choice of either watching or reading your content. Transcriptions are a good way to start because it’s good for SEO.
All the mentioned above is about blog posts, but if you have no idea regarding what to write in your newsletters, you can just post your new video and a summary of its content.
GET STARTED ON YOUR WEBSITE NOW!
Want to work on your own website now and lunch it? Well, here are some easy tips to do it yourself with no hesitation.
The easy solution
If you’re not tech savvy, then WordPress is the way to go by Reading this blog in order to have an idea why to use WordPress to design client websites. What’s really important about WordPress is that it’s a simple and easy way to create a professional website in few hours. To add that you need to have coding knowledge and it’s fairly easy to maintain.
Before doing all what’s mentioned above, you’ll need to start by buying your domain name and hosting. Your domain name should be your business name with a .com, .co, .net, and so on. Hosting is significant because it’s basically where your website lives and how you’ll be maintaining it.
Once your domain and hosting are bought, you can download WordPress here. Then upload WordPress to your host. If your host already has an option to set up WordPress, then disregard this step. You’ll just have to set up WordPress.
Pick a theme
Once the setup (username, password, site name, and so on) is done, then it’s time to pick a theme. The most important thing to keep in mind is to keep it simple! If you’re not having a tendency to be a tech savvy, pick a theme that doesn’t have a lot going on.
In fact, before you pick a theme, start from scratch by writing down all the things you want on your website. But once the vision is not clearly visible and you don’t know what to aim for, then imagine to what kind of websites you are the most attracted and write down the things you like about those websites. Once done, go through each theme and disregard the ones that don’t have what you want. For example, if you want a blog sidebar, disregard the themes that don’t have a blog sidebar.
Branding for beginners
If you’re a YouTuber with no official brand, then just match your YouTube channel and try to limit your fonts to only 2 font choices and your colors to only 3 choices.
Get traffic
As discussed earlier, make sure you link your website to all your social media channels, including YouTube. Sign up with Mailerlite or MailChimp and create a newsletter and build your email list. What you need to know about Mailerlite is that it’s free up to 1000 subscribers and MailChimp is free up to 2000 subscribers.
The easiest way to grow your subscribers is to create a free opt-in. It has multiple choices, like a worksheet, workbook, a video, and so on. When your audience subscribes to your mailing list they get the opt-in as promised.
Given that you began to improve a following, nurture your list by sending content. As provided earlier, your content can be your new videos or you can re-purpose content which means reuse old videos,
Best of luck in attaining success based on the intentions mentioned above!