Crucial SEO Ranking Factors You Need to Know

In order for search engines to show the most relevant results for your search from their archived websites, they use a rating system or a criterion to evaluate pages, there are more than 200 factors that affect the criteria for evaluating any website, it is impossible to discuss all of them, but we will discuss the most important and most influential of these factors:

 

When we talk about Links, we are talking about PageRank. The PageRank benchmark is the link analysis algorithm that points to every web page on the Internet, developed by Larry Page, co-founder of Google.

This algorithm takes into account the "number of external links" pointing to each page on your site - every external link (on another site) that points to your site is taken as a vote for your site, the higher the number of votes, the higher your PageRank.

Not all external links pointing to your site have the same weight and weight in the evaluation. Links that come from more reliable sites have a greater impact than links that come from less popular sites.

What is the frequency of the keywords (the keyword of the page) on the page, the search engine checks the number of times the word is repeated on the page, and whether the site really talks about this topic, is the keyword present in the URL, domain, or page title, Sub-headings, content ... etc., then this page will be considered more important and related to this topic (the tag).

Old as gold. Google considers old websites more reliable than new sites, so the age of the domain is one of Google's evaluation criteria.


Oftentimes, whenever the content of the site is constantly updated and at a constant pace is a good thing for Google, whether that update is by adding a new page or updating the site pages is a sign that the site is not dead.

 

 

It is impossible to discuss all the factors that affect the evaluation criterion. There are other criteria such as site speed, site structuring, etc., that have an impact on the evaluation criterion.


Over the years, there have been updates made to the algorithms that govern the evaluation system for website pages. These updates increase the quality of search results, they improve the evaluation criteria for the content of websites, which means that you must constantly follow the updates that are made on the algorithms in order to be aware of the evaluation criteria. The new ones so that your site does not get out of the game, for example, the update that was made to the basic Google algorithm (which is called by the way Panda) in 2011 affected 12% of search results.

This means that the sudden drop in the number of visits to your site may be due to a change in the Panda ranking algorithm adopted by Google (SEOMoz), which displays Google algorithm updates in a permanent link that occurs annually.