With some smart prep work, e-commerce companies can leverage technology tools to ensure their customers have an exceptional, worry-free experience. These are tips to help e-commerce companies prepare for the holiday season sales rush.
1. Host Social Media Events
2. Test Your Communications Infrastructure
3. Optimize Using Last Year’s Data
4. Ensure An Omnichannel Presence
5. Test All Avenues Of Breakage
6. Build Up Your Staffing Levels
7. Draft And QA Your Holiday Website
8. Optimize Your Mobile Site
9. Carry Out Surge Testing
10. Ensure Your Platform Is Scalable