Meta has again raised doubts about its handling of the privacy of users of its smart products and services, by adding a section related to the privacy of data for users of its new smart glasses, "MetaQuest Pro", which allows it to collect data about the user's eye movement, to provide a customized experience that suits his preferences. , referring to targeted advertising.
According to the company’s website, Meta explains in a webpage titled: “Eye Tracking Privacy Notice,” that “if the user agrees to share their eye movement data, Meta will be able to use that data to personalize user experiences to suit their preferences as well as help them improve the experience of their eyes.” users with their smart glasses.
Although the company has not explicitly indicated that it uses this data to serve ads, the phrase "create more personalized experiences that suit user preferences" is a phrase that the tech market has used to express the idea of providing targeted ads.