Marketing Strategies for Ecommerce Websites: Tips to Increase Sales Online

Around the world, analysts predict that there will be 1.92 million global digital buyers in 2019 and e-commerce sales hit $ 4.9 trillion by 2021. Smart business owners are busy preparing to take their share of this unexpected gain due to covis-19 pandemic and mandatory stay at home. Online services reached high peaks during the pandemic.

If you are running an e-commerce store, you want to know the best strategies to increase sales. Both new and growing businesses need successful strategies.

This article shows you 6 methods to increase your sales online through your ecommerce website:

Paid advertising

Paid marketing drives a large portion of e-commerce sales. According to Merkel's report, 60% of ad clicks on Google and 31% on Bing are for shopping ads.

These numbers show that people are more likely to click on e-commerce website ads than other types of ads. The most interesting thing is that the trend is increasing, so smart business owners spend more on ads and experience more clicks.

Content Marketing

In one survey, 72% of marketers agreed that it's difficult to strategically manage content. Additionally, 59% of these marketers said the strategy is to improve their ROI.

You want to use content marketing to educate your audience about your product. Additionally, you can increase the traffic and create awareness about your offerings as more people access and use your educational materials.

Specifically, you can create these types of content:
• Videos
• Blog posts
• Graphs
• Social media posts (including pictures and GIFs)

Content marketing is being used to attract potential customers, and then converting those leads into actual buyers.

Referral programs

Referral marketing or word of mouth is powerful in e-commerce websites. The logic is simple. When you enjoy an experience, you want to share it with the people you love.

Mind you that people also tend to warn their loved ones about bad experiences. Your job is to give them something good to talk about.

You can hire a developer to customize your referral program if you want something unique. Or get a referral program for speed. Then decide what motivates you to introduce and promote the program.

Loyalty programs

Having a satisfied and loyal customer are two different things. Not all of your happy customers will stick with your brand alone.

However, if you run an e-commerce website, you need loyal customers.

Loyalty programs were hard to manage, but digitization made it easier. Aside from ease, it has many interesting wins. For example, 73% of loyalty program users refer their friends to the loyalty program.

Email marketing

Adobe records that millennial check their emails while performing other activities. This addiction to email use is extremely powerful. 100% of users check their emails while driving!

In short, people interact with their email and you can leverage this behavior for your e-commerce business. The obvious first step here is to start collecting the email addresses of your store's visitors.

Since 68% of Gen Z will read emails from companies, you should be offering something of value in exchange for your customers' emails.

Web Push Notifications

You built yourecommerce website, set your strategy to grow your business online, now it is time to reach your audience and start selling. Selling could include tangible goods, services, or even awareness about your business. To this end, any marketing tool proving efficiency and lead generation is welcomed and should be adopted.

Research showed mobile web audience is twice the size of App audience. Reaching your users on their mobiles through your ecommerce website became much easier once Google Chrome introduced powerful capabilities such as web push notifications (also called Browser Notifications). The adoption of web push notifications has been rapid across industry verticals including publishers, eCommerce, BFSI, Travel, and B2B SaaS.

Search Engine Optimization

Build your ecommerce website in a way that when someone makes a search in Google your business will feature in the top results. The higher your website shows in the results, the more organic traffic your website is likely to receive and the more sales prospects you will get.

While eCommerce SEO strategies have parallels to traditional SEO, to be as effective as possible, you will want to take a more focused approach.

Influencer Marketing

48% of marketers say the ROI of influencer marketing is higher compared to other channels. Meanwhile, 41% of these marketers agree that influencer marketing is just as effective as other major channels.

Moreover, 49% of consumers trust influencers, while 40% buy things after seeing them on social media.

Influencer marketing is a type of referral marketing. Although the result you get from one person here is much greater. Hence, when the influencer talks about your brand, your followers/customers listen.

To wrap up, Keep in mind that what works for others may not always work for you. Better to test things out until you find what gets results. Choose a tactic and start right away!