If you look closely around you, you will find that the content is the basis of everything… Advertising campaigns on TV, marketing campaigns on the Internet, entertainment and religious programs, series, etc… All these things are only content, everything in our life is originally words, which are translated differently according to their use.
Content is KING!
From a marketing perspective, content is the heart of marketing, you can never challenge the power of words, so writing content is the best effective way to communicate and interact with your audience, as it is the main element in your game to attract audiences, inspire your potential customers, engage them with your brand and turn them into a potential customers for your business.
You should know that copywriting is the most powerful way to reach your customers and promote your business.The saying "content is king" is originally a quote from an article written by Microsoft founder Bill Gates in 1996, in which he described the future of the Internet as a market for content. This quote is used a lot, as content has now become a necessity for any modern brand. The vast majority of companies now, or over 90% of them, have focused their marketing strategies on content marketing.
WHY?
Increase your audience retention
Writing great content is your asset to create a positive experience for your potential customers and forcing them to come back to you again to get more, it is your ticket to attract the attention of your audience and leave a good impression on them that this place is the most useful in this field that you offer, which makes them always resort to you to follow everything that is New, and asking what they want, which creates a lasting relationship.
Better social media interaction:
Increasing your followers on social media is a very important step, but this does not necessarily mean that there is real interaction and follow-up on your pages, as you may have a huge follower base, but does not have any impact on your product or interaction on it, hence the need to use content marketing to your advantage, Writing high-quality content can help your business gain traction on social media, which builds a strong interactive relationship with your company without useless numbers.
Build trust with your audience:
Creating content helps your business build a relationship with your audience, you can answer their questions and interact with them, so you create value without taking anything in return, which makes your audience trust your advice and recommendations, so this is in return for the value you provided to them, and so the more customers see quality content, the more positively they will relate to your company or brand.
Get more data from your customers - leads:
Content marketing can generate potential customers. When your audience check your content, they are more likely to be interested in purchasing from you in the future. In addition, call to action phrases that are placed directly in your content can help. The more satisfied a visitor is with your content, the more likely they are to click on your phrase to take the action you want. For example, buy now, contact us, message us, etc…
Improve the purchasing process:
The content you post affects your conversion. Customers are more likely to buy from you as soon as they read the content, and high-quality content helps your audience to communicate with you, and gives them the information they need to make an informed and reassuring purchase decision, so they track the call-to-action that you request from them in the content.
Search engine optimization
Writing good content will help you improve your website SEO so that your business become visible on search engines, and build trust and authority with your audience by using a developed content strategy that works to attract a larger audience and valuable traffic.
Content writing is the most important of all in the success of the website and its spread, it is possible that the website is well-organized, impressive in design and coordination, but it lacks good and exclusive content, and therefore choosing effective and strong content leads to an increase in the rate of view and reading from within the website and access to many categories.