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Amazing ways to improve your blogs using web push notifications

03.08.2021 11:34 AM
Amazing ways to improve your blogs using web push notifications
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Amazing ways to improve your blogs using web push notifications
As blogging has swelled, the amount of information available on the Internet has increased. Competition has increased exponentially and content promotion has become the critical component of blogging success.

Email marketing and social media have been powerful channels for content promotion, but they are losing their advantage. So brands are now looking for new and different ways to promote content.

If you have a blog and are trying to improve web traffic, check this out. Here are 9 amazing ways to improve push notifications for your blogs.

1. Easier and Faster Marketing List Building

Building a marketing list is the basic strategy of any e- marketing. In developing a marketing list, your goal is to convert as many website visitors into subscribers as possible.

With web push notifications, creating a high-potential marketing list is quick and easy.

A user visits your site for the first time, a marketer using all your exceptional marketing strategy comes close to providing exclusive incentives on the homepage to attract that visitor and convert them into a subscriber. How irresistible the incentives are, chances of signing up are still at stake. The main possibilities for a visitor to stop a conversion is the lengthy process of submitting the details in the sign-up form.

2. Faster news break

The primary goal of content-based websites is to provide content to keep subscribers up to date with the latest happenings and information. The digital world is all about being instant and popular. If a news site shares breaking news a few hours after the event, it won't break anything. All the other sites publish articles about the same event but what you can do to set yourself apart is to get caught up fast. This is what subscribers expect from you as a news site.

Push notifications can instantly alert subscribers about breaking news covered by your website. You can create a manual campaign, compose the message, select recipients, and push the message, done! Push notifications deliver urgent, real-time newsletters that can be viewed instantly while keeping your website in the field.

3. Notification through RSS channels

Users visit websites when new and ground-breaking content is on the website. When they do not find such content, they will leave the site and will not return. To make the content more discoverable, a notification of the published content can be sent to the user through RSS. By creating an RSS feed, all new posts will be entered into the RSS and it will be easy for the user to find the recently published content.

4. Fragmented targeting

It can be news and information about anything like politics, sports, entertainment, business and technology. As a content-based website, you can publish a number of articles in different categories. Sending a notification to all subscribers whenever a new blog is published on the website is a bad marketing practice.

Users expect content to be customized and relevant to their interests. Fragmented targeting is possible with web notifications. Notifications can be made audience specific based on their past behavior on the website.

For example, let's say you the categories Politics, Business, Sports, Entertainment, etc. When you publish an article about the policy, you can send a notification to a segment of users who have previously read other articles about the policy. With these types of campaigns that use push notifications, engagement is greatly increased and customer retention is guaranteed.

5. Engage on mobile without an app

With an increasing number of people carrying a smartphone, a mobile phone will be an opportunity to market your business to a large group. Web push notification is definitely the best way to market. Web push notifications can send messages to users regardless of their device. By pushing, the notification message is delivered on the user's desktops, tabs and mobile phones as well. To engage mobile users with your content, you don't need an app when you have a push notification across the web, just a website is enough.

6. Increase website traffic

It is not surprising after knowing all the above-mentioned ways to use push notifications for blogging. Targeting segmented users, reusing old blogs, user interaction with personalized notifications, user retention, and mobile engagement, when all done right with push notifications, will eventually drive more repeat visits.

You don’t need to have a mobile application to benefit from push technology. dooklik push notification service uses your website visitors’ browsers to send your marketing messages even if they are not on your website at that moment. If the browser is offline, the message is queued until the browser is connected to the internet. If you are not sure what package is most suitable for your business or need to customize your package Contact our Sales team now and they will help you find out the best-tailored solution for your business.
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