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From the blue bird to the letter "X". Why did Elon Musk change the Twitter logo?

24.07.2023 08:03 AM
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From the blue bird to the letter "X". Why did Elon Musk change the Twitter logo?
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From the blue bird to the letter "X". Why did Elon Musk change the Twitter logo?

On Monday, the micro-blogging site "Twitter" changed its name and image on the official account from the sparrow to the letter "X", and its American billionaire owner, Elon Musk, placed the new logo on the image of his official account.

The "X" logo has always been an obsession for Musk, a name he chose for the "apply everything" he pledged to launch at some point, according to the British newspaper "The Guardian".

The letter "X" has another association with Elon Musk, as he also owns the company "SpaceX" for space exploration technologies, and the "X" concept was designed similar to the Chinese application "WeChat", which allows users to perform multiple functions from messaging to ordering a taxi and paying bills.

Musk has repeatedly expressed his ambition to develop a "one-stop-shop" app that would integrate social media features and payment apps, similar to the Chinese WeChat app, according to ndtv.

Under Musk's vociferous leadership of the platform since its purchase, the company has changed its business name to XCorp, reflecting the billionaire's vision of developing a "super app" similar to the Chinese one, according to Reuters.

Twitter CEO Linda Iaccarino said Monday that X is "the future state of unlimited interaction, centered around voice, video, messaging, payments, and banking, creating a global marketplace for ideas, goods, services, and opportunities."

In a tweet on her Twitter account, she wrote, "X, powered by artificial intelligence, will connect us all in ways we are just beginning to imagine."

And Sunday, Musk said he was looking forward to changing the Twitter platform's logo for social networking, and wrote on the platform he owns, "We will soon bid farewell to the Twitter brand, and gradually all the birds," and published a video showing the letter X in English, without giving further details.

Twitter, which was founded in 2006, has used the globally recognized bright blue bird logo for more than a decade, according to CNN.

Twitter's website describes the current logo, a blue bird, as "our most recognizable asset" and "that's why we protect it so fiercely".

And last April, the bird's logo was temporarily changed to the image of the Shiba Inu dog on the Dogecoin cryptocurrency, which helped increase the market value of the currency by four billion dollars.

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