Snapchat launched a number of new features and experiences ahead of the FIFA World Cup in Qatar, with the aim of enabling users to show support for their teams and keep up with the tournament.
The new features of the short video sharing service are summarized by enabling users, by default, to wear the sports uniforms of their teams, and to dress their virtual characters “Bitmoji” in that uniform, in addition to watching the highlights of the matches, and other features.
Snapchat has partnered with Adidas to enable users to dress up their Bitmoji characters in team uniforms, as well as access official team stickers and filters to decorate their snaps.
Snapchat Discover, the app's curated content platform, will publish highlights, goals, player interviews, match analysis and behind the scenes content during the tournament in more than 30 countries.
And at Spotlight, Snapchat's UGC in-app entertainment platform, users in the US will be able to submit Snaps for a chance to win cash prizes for creating high-performance shots using Lenses or Sounds. , or specific Topics.
In addition, the Snap Map will feature curated stories of fans watching and celebrating their team during matches.
And users will be able to click on specific places to see the snapshots shared with everyone. Stories will include footage from watching parties, fan experiences, reactions in the stands, and key highlights of the matches.