doolik website logo
Amidst the backdrop of Covid-19 and ensuing lockdowns, shopping habits have undergone a seismic shift, particularly among younger demographics. Social media platforms, notably TikTok, have blurred the lines between browsing and buying, catalyzing what experts now call a cultural phenomenon: #TikTokMadeMeBuyIt. This viral hashtag has been used over seven billion times, illustrating the platform's immense influence in driving consumer behavior.
image of this article category

A simple 4-Minute test for Creativity, and you can try it out!

06.11.2022 02:00 AM
A simple 4-Minute test for Creativity, and you can try it out!
dooklik website logo
share this article on facebook
share this article on twitter
share this article on whatsapp
share this article on facebook messenger
A simple 4-Minute test for Creativity, and you can try it out!

Creativity is difficult to define and perhaps even more difficult to quantify, but scientists believe they have come up with a remarkably simple way to assess at least one aspect of it.

The method, called a divergent association task (DAT), asks people to name 10 names that are as far apart in meaning as possible. "Cat" and "book" would be more contrasting than "cat" and "dog," for example.

A computer algorithm then measures this semantic distance — how closely the two words relate to one another — between the nouns a person has come up with. Based on an analysis of responses from 8,914 volunteers, the DAT is at least as good as current methods for predicting a person's creativity.

"Several theories assume that creatives are able to generate more divergent ideas," the researchers wrote in their paper. "If this is true, then simply naming unrelated words and then measuring the semantic distance between them can serve as an objective measure of divergent thinking."

Creativity scores from the DAT correlate with other outcomes as they did with each other, meaning that they are just as useful in assessing creativity as more complex tools. Moreover, the data shows that their effectiveness appears to apply to different demographics, making them suitable for large-scale surveys.

The main benefits of the new DAT test are that it is simple, quick to complete and does not require any kind of human evaluation, which can lead to bias. However, the researchers are careful to point out that it does not measure every aspect of creativity.

“Our task only measures a small piece of one type of creativity,” said psychologist Jay Olson of Harvard University. “But these results enable creative assessments to be made across larger, more diverse samples with less bias, which will ultimately help us understand this basic human ability. Better".

As Olson points out, the DAT explores divergent thinking and verbal creativity — it won't show how creative you are when cooking in the kitchen, for example, which uses a different set of skills, but can predict efficiency at a given time.

Psychologists believe that more creative people are more easily able to associate more distant items in their minds, which is what is being tested here. A more comprehensive measure should take into account achievements in creative fields, such as musical composition and invention. It's a complicated picture - but the DAT approach may make future studies in creativity a little simpler.

The research was published in PNAS.

Related Articles
doolik website logo
The ethical dilemma surrounding animal testing in scientific research has long plagued both researchers and animal rights advocates. However, the advent of artificial intelligence (AI) is heralding a potential revolution in this contentious field. By harnessing the power of AI, scientists are exploring innovative ways to reduce, refine, and even replace animal testing. Let's delve into the promise and challenges of AI-driven alternatives to traditional animal experimentation.
doolik website logo
It's impossible to overestimate the power of words in the huge ocean that is the internet, where innumerable websites fight for viewers' attention. By influencing opinions, arousing feelings, and motivating action, the text on your website acts as a conduit between your company and your target market. Vibrant website authoring is not only a luxury, but a need in this digital age when first impressions are made in milliseconds. We'll look at why writing compelling text is important and how it may improve your online visibility.
doolik website logo
Roblox has developed an AI model capable of swiftly translating text chats, seamlessly integrating translations of other players' messages without disrupting the user experience.

Live Video Streaming
Live video streaming lets you engage with your audience in real time with a video feed. Broadcast your daily show to your audience with no limits, no buffering and high quality videos. Reach all devices anytime anywhere with different video qualities that suits any device and any connection.
The website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.