Let's say you launch a new website in the hope of attracting more customers, but what if they haven't heard about the launch of this new website for your business, then how will they be able to see your products or services? Precisely for this reason, SEO techniques that generate unpaid traffic to sites are an essential component of digital marketing for any thriving business.
As it is known, unpaid traffic is the lifeblood of many organizations, helping them to thrive faster than their competitors who lack natural traffic generation strategies, and marketers want to attract customers by ways of increasing unpaid traffic, as it leads to an increase in the number of visitors. Clicks are 8.5 times more than paid methods, which is why SEO prefers it.
One of the most difficult obstacles you will face in trying to improve your site’s ranking in search results is figuring out how to benefit from SEO without paying a lot of money, and unfortunately SEO is not an easy one-time process, but rather a constant investment while building your site.
If you know the best way to use it, it is still difficult to know where to direct your marketing efforts, and even more difficult to choose the means necessary to achieve the top spot in search results.
It may seem to you that SEO needs technical knowledge, but anyone with patience can use it, all you need is the time and effort to get the most out of each project.
Choose your domain name carefully
If you are setting up a new business, you should choose a good domain name that will help boost your online presence. The domain name should convey an idea of your business’s products or services to your target audience, and it should be short, memorable and simple for current and future customers to remember.
The domain name is one of the factors that search engine spiders take into account in the process of ranking your site in Google search results, as crawlers or spiders decode everything about your site based on the words in the domain name.
Ideally, the domain name will reflect the keyword you want to rank with, making sure that visitors find your site easily when they search for your product or service online. To achieve this, use an SEO tool to test different names for your product or service, and pay close attention to which keywords are centered around them.
Create an account with Google Analytics and Google Webmaster Tool
One of the best SEO tips that allows you to see how your site is performing in search engine results is to install performance tracking software, as it enables you to organize your work more and look for any possible improvements that are worth focusing your efforts on.
Google Search Console offers many solutions to improve the visibility of your site. If your site is not in the first search results, you must maintain high-quality, error-free content that is fully compliant with Google's Guidelines.
Use the Google Search Console tool to improve the way Google search spiders crawl your site and to identify areas that need optimization. You can use it to make sure your pages are easy to navigate and find, and to ensure that visitors click on your link in unpaid search results. This tool will help you find a solution if you are noticing a drop in traffic.
Create your sitemap
As a Google partner, you can use the Google Search Console tool to manage and report on SEO in its two parts. This precious tool also allows you to create your own sitemap, monitor and improve your site's performance according to industry standards and best practices.
When you create a sitemap, Google search spiders will crawl your site and look closely at your site to add useful published information to their index, to log any edits made since its last visit to make sure your customers always see the newest content, and after an edit is made, Google search spiders will re-verify it On her next visit so she can update her index.
Create a Robots.txt file
Managing a website can be very difficult and responsibilities range from easy to complex, so search bots need commands and robots.txt files are located in the root folder of your server, with this small and handy file you can issue commands to search bots which sections of your site to scan and which sections Which you should avoid, such as in the shopping page and payment page of e-commerce sites.
Test your robot.txt files to make sure that you're hiding any pages on your site that you don't want search engines to see, and make sure that every section of your site is only visible to people who are allowed to see it.
Choose low-competition keywords
Headlines are crucial to getting your audience's attention, and when someone searches for a specific topic on the site, the keywords used in the headings may influence their selection of any of the displayed pages.
This is well known by SEO experts, as the positions of the keywords greatly affect the site’s ranking, that is, there is a causal relationship between the keywords in the page title and the site’s ranking in search engine results, so make the most of this technique, as it should Put your keywords in the meta description.
Make sure to build strong bonds
One of the primary ways to navigate the Internet is through links. Links link one page to other pages on the website. They are a critical factor in building your online reputation, and in how major search engines see your site, every time a webpage or blog publishes your content or name Your Company, this page will contribute to the process of building your online reputation.
Inbound links remain an important part of the SEO process, so make sure the links pointing to your site are of the highest quality and you will be more likely to rank on the first results pages.
There are many ways to build links, but half of them are doomed to fail. Suppressing link building is the main reason Google has changed its algorithm over the past couple of years, so now the old marketing and PR tactics are doing wonders in getting your target audience to read more about your business and hopefully come back. once again.
Add internal links
Boosting the overall strength of your site requires all kinds of links at all levels, and link juice is one of the most popular link building methods, which is a critical indicator of a site's ranking.
When you link to another page that Google trusts, it will send you information about its reliability and ranking in search results, as if that page is giving you part of its influence to lower your competitors' ranking in search engine results.
So if you have a page with high traffic and you want to improve the ranking of other pages, add an internal link from the high traffic landing page to the pages you want to improve in search results.
Take care of the pictures
Most people search for products by image search. If they like what they see, they will visit the product website directly. If your site contains a lot of images, you can take advantage of them to achieve your SEO goals by optimizing them to fit the Google image search algorithm.
Image alt text is a description that should show where the image is when it can't be loaded; either because the user is using a device that does not support photos, or because they have disabled the ability to open photos.