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Amidst the backdrop of Covid-19 and ensuing lockdowns, shopping habits have undergone a seismic shift, particularly among younger demographics. Social media platforms, notably TikTok, have blurred the lines between browsing and buying, catalyzing what experts now call a cultural phenomenon: #TikTokMadeMeBuyIt. This viral hashtag has been used over seven billion times, illustrating the platform's immense influence in driving consumer behavior.
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Pantone Reveals "Inventive and Transformative" 2022 Color of the Year

16.04.2022 09:31 AM
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Pantone Reveals "Inventive and Transformative" 2022 Color of the Year
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Pantone Reveals "Inventive and Transformative" 2022 Color of the Year
Pantone has revealed its Color of the Year for 2022; 17-3938 Very Peri, a brand new color "whose courageous presence encourages personal inventiveness and creativity". The shade falls under the blue color family but with violet red undertones, illustrating the fusion of our modern times and how the digital world has morphed with our physical one. In architecture, shades of periwinkle blue and lavender have long been used in installations, commercial spaces, and lighting, instilling an overall calming, optimistic, and positive effect on the human mind.
 
 
Inspired by the transformative times the world is currently undergoing, Very Peri represents the global zeitgeist of the moment and our emergence from a long period of isolation. Using the dynamic virtual world - following the rise of gaming and the metaverse - as a main source of inspiration, the shade reflects the liberation, exploration, and creativity that the digital space delivers.
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