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Significantly, global interest in Facebook has declined

24.03.2022 09:27 AM
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Significantly, global interest in Facebook has declined
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Significantly, global interest in Facebook has declined
Media reports have said there has been an 87 percent drop in search volume for the term Facebook in the past decade, with Banklessti revealing that the app's aging audience, a growing lack of interest in the social networking site, along with the TikTok boom, is the reason behind declining interest in global searches. on Facebook.

Several market studies have shown that Facebook is unable to attract users under the age of 30, and the social networking site is losing momentum among teen and young users across its major markets despite rebranding to Meta.

The report said that from 1.93 billion daily users in the third quarter of 2021, the number of users decreased to 1.929 billion in the fourth quarter, and this has been exacerbated as the next competitors join the market.

And in February, Meta CEO Mark Zuckerberg blamed the company for losing its users to the boom in TikTok - currently driving the market for user-generated short videos.

And while Meta, which also owns Instagram and WhatsApp, also offers Reels on the photo and video sharing app, it didn't quite live up to Tiktok's engagements, according to the report.

According to Zuckerberg, the company is working on introducing the short video product to try to outdo TikTok. Moreover, Apple's "App Tracking Transparency" feature, which was introduced in 2021 with iOS 14.5 mobile operating system, adds to Facebook's problems, As the report said.

iPhone users are expected to give explicit consent to user-level monitoring and device ID-based monitoring by apps, and the report said that although many users refused to share this information en masse, this development has shaken Facebook advertisers who rely on social networks to maintain on their companies.

Many advertisers moved away from Facebook, and TikTok became very popular because it was affordable in terms of cost per 1,000 impressions. As a result, Facebook lost $10 billion in ad revenue, and this figure represents nearly 9 percent of the company's revenue for 2021, This is significant, the report said, as it represents a quarter of its total annual profit.
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