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How to Execute an Email Marketing Campaign? Follow these easy steps!

15.11.2021 10:25 AM
How to Execute an Email Marketing Campaign? Follow these easy steps!
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How to Execute an Email Marketing Campaign? Follow these easy steps!
An email marketing campaign is a series of emails a business uses to communicate with current and potential customers. This planned content is distributed via email with the goal of accomplishing a specific goal for the organization such as nurturing leads or encouraging engagement.

1- Use an email planning template.

2- Identify your goal for the campaign.

3- Understand who you're emailing.

4- Put yourself in the shoes of the buyer persona.

5- Build a targeted list and define enrollment criteria.

6- Determine the timeline you want the campaign to run.

7- Plan your emails and follow-ups.

8- Write click-worthy subject lines.

9- Write copy that's suited for them.

10- Create your brand assets.

11- Put it all together with a comprehensive email builder.

12- Include clear calls to action.

13- Include personalization elements.

14- Always provide a way for them to opt out.

15- Test your emails and make sure they work on all devices.

16- Monitor your metrics.

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