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Amidst the backdrop of Covid-19 and ensuing lockdowns, shopping habits have undergone a seismic shift, particularly among younger demographics. Social media platforms, notably TikTok, have blurred the lines between browsing and buying, catalyzing what experts now call a cultural phenomenon: #TikTokMadeMeBuyIt. This viral hashtag has been used over seven billion times, illustrating the platform's immense influence in driving consumer behavior.
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South Koreans are bemused by the global success of “Squid Game”

09.10.2021 07:11 AM
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South Koreans are bemused by the global success of “Squid Game”
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South Koreans are bemused by the global success of “Squid Game”
A spokesman for SK Broadband in South Korea said that the country's Internet service provider has sued Netflix to pay for increased network traffic and maintenance, as a result of the high number of viewers in the American company's content. The case sparked the achievement of the South Korean series "Squid Game", which is broadcast by "Netflix", a wide spread around the world and on the Internet, by turning popular children's games before the digital age into bloody challenges for survival.

Reuter’s news agency said the move came after a Seoul court said that Netflix must pay a "reasonable" fee for the internet service provider's use of the network.

Several South Korean lawmakers have also spoken out against content providers who do not pay to use the network, despite having massive traffic.

SK said that traffic (traffic) since 2018 has jumped 24 times, reaching 1.2 trillion bits of data processed per second, taking advantage of the success of “Netflix” productions from Korea, including the series “Squid Game” and “D.” .by" DP In turn, "Netflix" said that it will review the Korean claim, and seek dialogue and explore ways at the present time to work with the company to ensure that customers are not affected, noting in a statement issued last Wednesday that it contributed to creating about 16,000 jobs in South Korea.

The excitement of the series did not stop in South Korea, after the appearance of a mobile number in the series, which turned out to be the same number held by a citizen.

"Netflix's content chief, Ted Sarandos, said last Monday that the Korean series is a candidate to be the most popular among the platform's series at all.
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